At the beginning os the book they start by talking about a Scientologist Doctor X. A speaker came to talk about Doctor X and his work but there was one problem. The speaker only talked about what was right about his writing and he needed to talk about what “they say”. what they mean by that is writing a summary about what other people think of Doctor X work and talking about that as well. In the rest of the chapter, he brings up different ways that you show what “they say ” in your writing.